This is a pitch design I did for the FCB Agency in NYC, the idea was to create the names of a lot of people that could be relief by the medicine product that they were pitching about.

Alan Guzmán

Letterer and graphic designer, born and raised in Sonora, México.

Co-Founder of the first Mexican Lettering Studio Lettres Studio.

Specialized in the experimentation of letters as the main part of visual communication through striking compositions that can be applied to advertising, editorial design, branding, packaging, etc. Using any medium either digital or traditional.

With more than 10 years of experience in the Lettering branch, he has worked for brands such as Vans, Old Spice, Cuauhtémoc Moctezuma, Audi, Absolut Vodka, Torres 10, Bonafont, Bissú Cosmetics, Claro Music-a, Tequila Don Julio, Corona Capital, EMI Music, Universal, Coca-Cola, Grupo Expansión, Nike, among others.

You can also follow me on social media and say hi over my email to chat or talk about any project you have in mind.

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