Project Description

This is a personal project I did back in 2015, this phrase is my philosophy of life, I think nobody is perfect and that’s why every person is one of a kind I apply this on my work too, I know I’m not the best but I love my process and passion for my work, I decide to do a little product for this phrase that I love so much. Check out the process I hope you enjoy it.

Alan Guzmán

Letterer and graphic designer, born and raised in Sonora, México.

Co-Founder of the first Mexican Lettering Studio Lettres Studio.

Specialized in the experimentation of letters as the main part of visual communication through striking compositions that can be applied to advertising, editorial design, branding, packaging, etc. Using any medium either digital or traditional.

With 10 years of experience in the Lettering branch, he has worked for brands such as Vans, Old Spice, Cuauhtémoc Moctezuma, Audi, Absolut Vodka, Torres 10, Bonafont, Bissú Cosmetics, Claro Music-a, Tequila Don Julio, Corona Capital, EMI Music, Universal, Coca-Cola, Grupo Expansión, Nike, among others.

You can also follow me on social media and say hi over my email to chat or talk about any project you have in mind.

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