Project Description

Lettering work for advertising campaign of “El Pueblo” Old Spice, this work it’s from 2013 when I was working on Mexico City in the ad agency “Lead2Action” the project was a 3D Google street view town from “Real Men”. Old Spice Town was a huge project and the agency wanted to do some images that represent the message of the town, I did a series of illustrations and letterings all over the 3D town and this posters for actual print magazine and stop bus campaign.

Alan Guzmán

Letterer and graphic designer, born and raised in Sonora, México.

Co-Founder of the first Mexican Lettering Studio Lettres Studio.

Specialized in the experimentation of letters as the main part of visual communication through striking compositions that can be applied to advertising, editorial design, branding, packaging, etc. Using any medium either digital or traditional.

With 10 years of experience in the Lettering branch, he has worked for brands such as Vans, Old Spice, Cuauhtémoc Moctezuma, Audi, Absolut Vodka, Torres 10, Bonafont, Bissú Cosmetics, Claro Music-a, Tequila Don Julio, Corona Capital, EMI Music, Universal, Coca-Cola, Grupo Expansión, Nike, among others.

You can also follow me on social media and say hi over my email to chat or talk about any project you have in mind.

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