Project Description

Retweets of Love was a campaign that celebrates the 33th anniversary of Diet Coke and to do that they chose 33 fans tweets about the love for the brand and asked various artist to illustrate those feelings. Here’s our two collaborations for this project, everything was done by the direction of the agency Droga 5 of NYC.

Alan Guzmán

Letterer and graphic designer, born and raised in Sonora, México.

Co-Founder of the first Mexican Lettering Studio Lettres Studio.

Specialized in the experimentation of letters as the main part of visual communication through striking compositions that can be applied to advertising, editorial design, branding, packaging, etc. Using any medium either digital or traditional.

With 10 years of experience in the Lettering branch, he has worked for brands such as Vans, Old Spice, Cuauhtémoc Moctezuma, Audi, Absolut Vodka, Torres 10, Bonafont, Bissú Cosmetics, Claro Music-a, Tequila Don Julio, Corona Capital, EMI Music, Universal, Coca-Cola, Grupo Expansión, Nike, among others.

You can also follow me on social media and say hi over my email to chat or talk about any project you have in mind.

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