Project Description

Design work we did on Lettres Studio along with the agency Elmwood from London, the challenge was to rebrand the logotype for Bohemia beer, the last logo was associated with older people and the brand wanted the young people to be attracted by the new approach they were going to give to the beer, all packaging redesign was carried out by the agency and we were only in charge of the logo.

Alan Guzmán

Letterer and graphic designer, born and raised in Sonora, México.

Co-Founder of the first Mexican Lettering Studio Lettres Studio.

Specialized in the experimentation of letters as the main part of visual communication through striking compositions that can be applied to advertising, editorial design, branding, packaging, etc. Using any medium either digital or traditional.

With 10 years of experience in the Lettering branch, he has worked for brands such as Vans, Old Spice, Cuauhtémoc Moctezuma, Audi, Absolut Vodka, Torres 10, Bonafont, Bissú Cosmetics, Claro Music-a, Tequila Don Julio, Corona Capital, EMI Music, Universal, Coca-Cola, Grupo Expansión, Nike, among others.

You can also follow me on social media and say hi over my email to chat or talk about any project you have in mind.

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